Music Retail

Improving instrumental sales and rentals, selling more lessons

YDOP helped Menchey Music hit the ground running in a new market

Something wasn’t working for Menchey Music. They had all their information online on their website. But over the past several years, as more and more people started using the Internet, Menchey’s website wasn’t generating more and more sales.

YDOP began by looking at how Menchey’s site had been optimized for search results:

Before: Google result for "pianos Lancaster"

This looked all too familiar; the site had been stuffed with keywords, optimized for the way Google used to work, around the turn of the century. We optimized their website for better search results:

After: Strategic changes have made all the difference

We also ran pay-per-click ads for them on Google. Wouldn’t you like to see this kind of boost in traffic?

YDOP's management of an AdWords campaign drew 2,431 visitors to the site