Universities and Colleges

Helping higher education institutions live their brand online

YDOP has years of experience providing marketing, branding, and public relations monitoring for colleges and universities in the Northeast.

We have many services we combine in order to maintain an overall strategy of connecting the institution with its prospective and current students, staff, and alumni.

Social Media Monitoring

Universities are commonly the topic of discussions online. YDOP monitors the web and is immediately alerted when anything is posted to the web regarding the college or university.

Website Design

YDOP was in charge of providing a professional, search engine optimized website for the Office of Communications at York College.

Search Engine Optimization

In any competition, it’s important to show up on top. The screen shot below shows York College as the first .EDU listed when a user searches “college in pennsylvania” on Google.