Search Engine Optimization
Page Summary:
- 1. People use search engines to find information and Google is most popular
- 2. Surfers rarely go past the first page of search engine results – you need to be there!
- 3. Getting on and staying on the first page of Google is more complicated than ever and requires an ongoing strategy
Search Engine Optimization can be a huge boost to your business
When people are looking for information about you or your service or product, they usually start out on the Internet – and about 65% of the time, they’ll type a phrase on Google. The search engine result page that they see next is going to influence your bottom line and you better have a visible presence on the first page because most searchers never go past that page.
But having a professional presence on the first page of Google’s search engine results page is no longer a simple process. Gone are the days when you could pay an SEO company to “stuff your code” with search terms and get you moved up on Google. Google and other search engines have evolved and are continually evolving. The algorithms of rank keep changing and the fight to be first with search engine results has become more fierce than ever.
