Social Media Strategy

Why are nearly all major brands shifting significantly more of their marketing dollars to digital mediums and investing specifically in Social Media strategies?  How can Facebook, Twitter, LinkedIn, YouTube, blogs, podcasts and other social media platforms be used to increase your revenues and develop your brand?  How can your company effectively navigate into this arena?

How can I get “buy-in” from my company’s decision makers?
Those are the questions we enjoy answering for our clients, and our process typically begins with an on-site educational presentation to your stakeholders.  We’ve seen even the most traditional non-techie decision-makers come on board as they are empowered with a clear, no-hype understanding of the Internet Marketing landscape, the demographic shifts and clear models of success in other business sectors.

Working with your stated objectives, we perform an opportunity analysis including information about your target audience and where/ how they spend time online, strategies for reaching that audience, tactical implementation recommendations and lastly monitoring, measuring and reporting recommendations.  Analysis reports typically  integrate Pay-per-click and Search Engine Optimization implementation into social media strategies.

Strategy

We conduct hours of research specific to your company and its goals. This research allows us to quantitatively recommend to you if Facebook is worth your time, or if you’re better off focusing on LinkedIn, for example. We will even advise you if we don’t think you have much to gain at all from social media engagement and if other Internet marketing channels would be more effective. We provide a service, not a sales pitch.

Consulting

If you would like to integrate a social media component into a larger project your organization is taking on, we’ll join your development team on-site on a temporary or long-term basis.

Coaching and Training

The best voice is yours. We show you how to use it in social media. We will conduct a custom social media workshop with your potential in-house bloggers, Tweeters and Facebook friends to create vision, develop cohesion in purpose, and provide professional training.

Monitoring

A company’s brand is strongly effected by online “buzz” on social media sites. If one of your employees posts an inappropriate video on YouTube, unhappy customers are blogging about your organization, or your company becomes a trending topic on Twitter, you need to know that. There might be an opportunity for positive “viral” PR for your company. Without your thumb on the social media pulse, you’ll miss the moment and the opportunity to act quickly enough. That’s why forward-thinking companies are engaged in social media marketing and outsource this important and valuable task to trained and focused experts.

YDOP develops a custom blend of monitoring tools for each company as is appropriate. Working with your budget, YDOP will provide regular reports of mentions and social media sentiment toward your company. This information is extremely important in brand management and business development.

Search Engine Results

Gone are the days when you could “SEO” your site and get to the top of Google.  You now need to be fully integrated into a “larger web” through various ongoing efforts.  You need links, mentions, and traffic from relevant outside sources. Participation in various social media channels can be an effective part of a search engine optimization strategy.

Community Building

Every company dreams of having an online community of evangelists for their brand, especially if the spontaneous “buzz” about their product or service aligns with the message they intend. YDOP will help you understand the steps your company must take to arrive at this success.

Call YDOP today at 717-723-YDOP (9367) to schedule a complementary presentation at your business, educational institution or non-profit organization.