YDOP Does Internet Marketing
YDOP is a Lancaster, PA based Internet marketing firm that provides comprehensive Internet marketing strategies, solutions and tactical implementation to a variety of customers. Besides making great websites, YDOP provides the services of search engine optimization, pay-per-click campaigns, and social media strategies. What does “YDOP” (pronounced: “why’ dopp”) mean? Nothing, except that we’re an Internet marketing firm with a short cool name. If we were a traditional marketing company, we’d probably have called ourselves something dignified like Wolgemuth and Klotz (hmmm).
AdWords and other paid search opportunities have tremendous potential for immediately directing pre-qualified traffic to specially created landing pages with specific pathways, monitoring software and specific calls to action. Learn more…
Social media’s explosive acceptance has created a phenomenon whereby the masses are communicating with the masses and part of that discussion involves word of mouth about your product, service and/or brand. Learn more…
Search engine optimization is an ongoing series of varied activities both “on-site” and across many web locations designed to make your site appear on the first page of Google or other search engines from searches relevant to your industry. Learn more…
Website design has long been a specialty of YDOP. Since a website is typically the center of an Internet marketing effort it is important to have an attractive design which is inviting, easy to navigate and persuasive for action. Learn more…
Need a reference?
| York College of Pennsylvania | Collegiate Advisors | Brandt Accounting |
| Menchey Music | Harvey’s Bar-B-Q | Knowlton Dental |
| Pennsylvania Counseling Services | Mission Research | Ridge Produce |
Why use YDOP?
FAQ
Q. Should I invest in search engine optimization?
A. Study your target audience, determine if they are using search in your industry and to what extent. Examine how many of your competitors are currently capturing these searches to see if and where you have good opportunities. Examine both short tail and long tail relevant search terms. Make your decision based on this information.
Q. Should I invest in paid search?
A. Use the same search volume research you would use for organic search (above) but factor in how competitors are spending. Typically there are strategic opportunities that will bring high return if carefully executed.
Q. How does a business use social media?
A. In any number of ways and to carry out any number of strategies. Typically businesses use social media to demonstrate the personality or “face” to an otherwise less personal brand of a company. Some companies use social media for customer relations, for creating celebrity or for communicating to large numbers of fans to influence brand sentiment.
What are you waiting for?
Email us
Call 717.723.YDOP (9367)
