YDOP Does Internet Marketing
YDOP is a Pennsylvania-based Internet marketing firm providing comprehensive Internet marketing strategies and solutions to small to mid-size businesses and colleges. YDOP develops great websites that are always optimized to convert site visitors into customers within the context of a broad Internet strategy. The Internet strategies we help our clients develop have a level of depth and sophistication few other agencies can rival.
YDOP has the tools and the team to partner with your organization to develop a complete Internet strategy that satisfies all the stakeholders and then to guide you in implementing the strategy in a cost-effective way. Rather than conditioning our clients to rely on us, we encourage your independent growth and development as your organization engages your customers online.
Within ninety days of engaging our services, our clients know exactly what objectives they are working to achieve online, what measurable progress is being made toward those objectives, and how their use of a variety of tactics and platforms—including search engine optimization, digital advertising, social media, and websites—fit into an overarching strategy for success.
What does YDOP (pronounced why’ dopp) mean? Nothing, except that we’re an Internet marketing firm with a short domain name. If we were a traditional marketing company, we’d probably have called ourselves something dignified like Wolgemuth & Klotz (hmmm). If you prefer our name stand for something, how about Your Dream, Our Project?
AdWords and other paid search opportunities have tremendous potential for immediately directing pre-qualified traffic to specially created landing pages with specific pathways, monitoring software and specific calls to action. Learn more…
Social media’s explosive acceptance has created a phenomenon whereby the masses are communicating with the masses and part of that discussion involves word of mouth about your product, service and/or brand. Learn more…
Search engine optimization is an ongoing series of varied activities both “on-site” and across many web locations designed to make your site appear on the first page of Google or other search engines from searches relevant to your industry. Learn more…
Website design has long been a specialty of YDOP. Since a website is typically the center of an Internet marketing effort it is important to have an attractive design which is inviting, easy to navigate and persuasive for action. Learn more…
Need a reference?
| York College of Pennsylvania | Collegiate Advisors | Lancaster Bible College |
| Menchey Music | Rodgers & Associates | Guidepoint Advisors |
| Pennsylvania Counseling Services | Mission Research | DTI Construction |
Why use YDOP?
FAQ
Q. Should I invest in search engine optimization?
A. Study your target audience, determine if they are using search in your industry and to what extent. Examine how many of your competitors are currently capturing these searches to see if and where you have good opportunities. Examine both short tail and long tail relevant search terms. Make your decision based on this information.
Q. Should I invest in paid search?
A. Use the same search volume research you would use for organic search (above) but factor in how competitors are spending. Typically there are strategic opportunities that will bring high return if carefully executed.
Q. How does a business use social media?
A. In any number of ways and to carry out any number of strategies. Typically businesses use social media to demonstrate the personality or “face” to an otherwise less personal brand of a company. Some companies use social media for customer relations, for creating celebrity or for communicating to large numbers of fans to influence brand sentiment.
What are you waiting for?
Email us
Call 717.723.YDOP (9367)
